The Historical Development Of Feminism - 1452 Words

In this chapter, we will first look at the historical development of feminism. We will focus on how race, class, gender, etc. have changed over time and how these social variables play a role in the feminist movement. In addition, we will look at a number of sources including Sheryl Sandberg’s controversial view on feminism and what feminism means in regards to the sources. Lastly, we will examine the role of both male and female feminists. What exactly is feminism? According to the Urban dictionary, feminism is defined as â€Å"the advocacy of women s rights on the grounds of political, social, and economic equality to men. It is the belief that all people are entitled to the same civil rights and liberties and can be intellectual equals regardless of gender. The basic idea of feminism revolves around the principle that biological elements need not dictate intellectual and social functions, capabilities, and rights.† What is the feminist movement? According to Wikipedia, the feminist movement â€Å"refers to a series of campaigns for reforms on issues such as reproductive rights, domestic violence, maternity leave, equal pay, women s suffrage, sexual harassment, and sexual violence, all of which fall under the label of feminism.† Feminism in the United States, Canada and a number of countries in Western Europe has been divided into three waves by feminist scholars: first, second and third-wave feminism. The first wave of the feminist movement occurred during the late nineteenthShow MoreRelatedUnder Western Eyes : Feminist Scholarship And Colonial Discourses And The Rise Of Ecofeminism As A Development Fable936 Words   |  4 Pagescritique reflects on Mohanty’s â€Å"Under Western Eyes: Feminist Scholarship and Colonial Discourses† and Moore’s â€Å"The Rise and Rise of Ecofeminism as a Development Fable: A Response to Melissa Leach’s ‘Earth Mothers and Other Ecofeminist Fables: How a Strategic Notion Rose and Fell.† Both articles raise questions of essentialism as a necessary element in feminism itself, and of naivety, validity and value of essentialized feminist works. This firstly challenges the biological and social definition of ‘womanRead MoreWhen Thinking About Women’S Movements, One Is Likely To1115 Words   |  5 Pagesin the 21st century. While reading the article: Political Culture, Catalan Nationalism, and the Women ’s Movement in Early Twentieth-Century Spain, I was informed about a historical movement that has had a profound societal influence, The Spanish Women’s Movement. Within Mediterranean Studies, we learn about many different historical events that took place, and this was one that I found rather intriguing. As a result, I decided to broaden my understanding surrounding this movement, and complete thisRead MoreChurchill : A Single Issue Struggle Essay1649 Words   |  7 Pagestouches on Brecht’s influence upon Churchill, many other publications focus explicitly on this detail, including â€Å"Caryl Churchill: The Gestus of Invisibility,† a section of Elin Diamond’s book 1997 Unmaking Mimesis: Essays on Feminism and Theatre and â€Å"Caryl Churchill: Socialist Feminism and Brechtian Dramaturgy,† the third chapter of Janelle Reinelt’s After Brecht: British Epic Theatre (1994). Elaine Aston’s chapter â€Å"Caryl Churchill: Telling Feminist Tales† in her 2003 book Feminist Views of the EnglishRead MoreFeminism Is An Entire World View Or Gestalt, Not Just A Laundry List Of Women s Issues870 Words   |  4 Pagesâ€Å"Feminism is an entire world view or gestalt, not just a laundry list of women’s issues.† (Bunch, 1979:9) A critical quest for feminisms is the development of theories and analyses of power. One only needs to start analyzing the material of historical theorists to identify that there exists the need for feminist theories of power. Feminist contributions throughout history have been typically assumed much more utilitarian in their approach. The focus of historical theorists might often be describedRead MoreUnder Western Eyes by Mohanty1381 Words   |  6 Pagesrationality. Mohanty is making an important point when emphasising the need to challenge these objectifications (Udayagiri 1995:163). Mohantys emphasis on historical, spatial and cultural specificity contributes to important insights on how different contexts influence on women’s lives, and challenges the fact that much of the discourse of development overemphasizes Western knowledge claims and dismisses knowledge from the South. (Parpart and Marchand 2005:12). In her text Mohanty criticises Fran Hosken’sRead MoreThe noun feminism is derived from the French in the 19th century . It refers to the campaign at700 Words   |  3 PagesThe noun feminism is derived from the French in the 19th century . It refers to the campaign at first but now women have been endowed with greater meaning when it is used extensively in many places. Feminism was born because there are those who feel that women have been oppressed by injustice exists between man and woman . Oppression of women is a human act under social institution and it is not biologkal . Thus, the women themselves able to change this situation . Theories of feminism has changedRead MoreThe Movement Of Protest Movement Essay1183 Words   |  5 Pagesconforms to gender norms and heterosexuality. b. One can blatantly observe this in the art of the time; especially when referring to feminism in dance. i. Examples relating to modern dance. c. Thesis: Exploring dance as a form of female protest, rebellion and counterculture in the 1960s. 2) A deeper look at cultural context and influences of countercultural. i. Historical events that set up trends of counterculture. 1. Baby boomers experienced the Space Race, nuclear threats, antiwar movement, civilRead MoreThe Kite Runner By Marjane Satrapi1110 Words   |  5 PagesHosseini, author of The Kite Runner, tells the story of a Pashtun boy and the consequences of extremism in Afghanistan, such as racism and sexism. Both Hosseini and Satrapi use the historical backdrop of their work to develop the theme of feminism. Both novels include women developing their own personal views of feminism within their patriarchal society. In Persepolis, by Marjane Satrapi, the protagonist is influenced by the women around her; they help shape her beliefs and individuality as a womanRead MorePostmodern American Artist s Cindy Sherman And Kara Walker Critique And Question Grand Narratives Of Gender, Race And1164 Words   |  5 Pages2011).Whereas, Walker creates paper silhouettes that are installed into a gallery space, as writer Ian Berry describes, â€Å"The figures dance and float their way down the wall, embodying and enacting exchanges of power between characters drawn from historical romance, sexual fantasy, and the parlor games, theatrical melodramas and dioramas of 19th century popular culture. It was a dazzling tour de force of visualization, at once elegant, hilarious, and extremely painful.† (Berry 2003) Similarly, bothRead MoreGender History : Women And Women1602 Words   |  7 Pagestraditional historiography excluded women from ‘universal’ and ‘general’ history. Feminism was one of the leading that attributes lead to the development of gender history. The fundamental basis of feminism is that women should have the same rights as men and should be considered equal, thus prompting feminist scholars to want to uncover the untold stories of women in the past as well as record the omission of women in from historical record. Gender history developed rapidly in The United States and by mid

Operations Management Paper - 1815 Words

Saint-Gobain Containers Andrew Vaccarezza Ryan Russell 05/17/2007 INTRODUCTION 3 BACKGROUND 3 STUNNING FIGURES 4 OPERATIONS OF THE GLASS MAKING PROCESS 5 RAW MATERIALS 5 MELTING 6 CONDITIONING 6 FORMING 7 ANNEALING 8 INSPECTION 9 PACKAGING 10 CONCLUSION 10 Introduction Saint-Gobain Containers is one of the leading glass packaging companies for the food and beverage industry. Employing over 4,000 people and having 14 locations in North America, Saint-Gobain Containers has shown to be one of the main leaders of its industry. Ranking number one in the European market and number two worldwide, Saint-Gobain Containers has shown to have a superb base of Operations Management. Having a good chain of Operations†¦show more content†¦However, sand is not the only material needed for making glass containers. Other materials are also added to the process to help â€Å"glass with its working properties at high temperatures and to provide it with chemical resistance in use(Saint-Gobain).† In addition to new raw material, Saint-Gobain Containers is also a â€Å"Green Company† which uses as much recycled glass as possible. â€Å"Glass is one of the few packaging materials that can be recycled indefinitely (Saint-Gobain).† Melti ng Glass melting is a HOT process. When melting glass a continuous heat of over 2500 degrees Fahrenheit is needed in order to obtain optimal quality. This is done by Saint-Gobain Containers by using reliable energy resources such as natural gas and occasionally fuel oil. Being a â€Å"Green Company† includes using energy resources which provide low emissions. Natural gas provides a low emissions level and thus is Saint-Gobain Containers main source of heating energy. This is also less expensive overall when compared to oil fuels. Other energy comes from an electric boost which is used to operate machinery and air supplies for the heating sources. Using efficient heating sources has been one of the leading factors in lowering the operating cost of Saint-Gobain Containers in the last two years. Conditioning Once the heating process is completed conditioning must take place in orderShow MoreRelatedOperations Management Paper1329 Words   |  6 Pagesto the Field of Management NAME Amberton University Operations Management MGT5203.E1 Teacher June 13, 2011 MGT5203 Assignment 1 - Contributions to the Field of Management What is operations management? Operations management is the management of processes that create goods and/or services which is the core to any business. (Stevenson, 2012) Operations involves leading within several operational duties such as: service design, process selection, selection and management of technology, designRead MoreOperation Management Definition Paper921 Words   |  4 PagesOperation Management Definition Paper The purpose of this paper is to describe the importance of operations management to a health care organization. In addition, the author of this paper will provide a personal definition of what operations management means and why is important to a healthcare organization. According to the Institute of Operations Management The cost of providing fast, reliable health care is always an emotive issue, but it has been brought to the fore again via theRead MoreOrganizational Management and Operations Paper1316 Words   |  6 PagesOrganizational Management And Operations Paper Team A University of phoenix CJA 484 Dwayne Carr April 27, 2015 Organizational Management and Operations Paper While the criminal justice system can be viewed as on whole entity, there are different levels of organization. Within these different organizational levels comes varying degrees of functionality. The three organizational levels include local, state, and federal police functionsRead MoreOrganizational Management and Operations Paper1690 Words   |  7 PagesORGANIZATIONAL MANAGEMENT AND OPERATIONS PAPER Juan Malfavon CJA/484 v2 July 13, 2012 Gregory Baugh * Criminal Justice Trends Paper * The Policing component is only one part of the criminal justice system (triad of justice) that includes Policing, Courts, and Corrections, and it is the primary tier that generates criminal arrests, prosecutions, restraints, criminal activity, and protects the peace. * This paper will review the policing function of the criminal justice systemRead MoreToyota: Operations Management Paper2072 Words   |  9 PagesQuality Control Management Kristi Goddard Capella University MBA6022 – Strategic Operations Management Sunday, March 17, 2012 1205 Sumac Circle Zebulon, NC 27597 Telephone: (919) 880-9037 Email: kgoddard1@capellauniversity.edu Instructor: Dr. Gary Reinke Abstract The overlying mission of The Toyota Motor Corporation is to develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers demands to enrich the lives of peopleRead MoreOperation Management Term Paper4361 Words   |  18 PagesIntroduction: Operation Management: Operations Management activities are at the core of all business organizations. Main Tenets of Operation Management: * Facility Management * Capacity Planning * Forecasting * Quality Management * Inventory Management * Resource Management Sodexho Dinning Services: Sodexho, Inc. is the leading provider of integrated food and facilities management services in the U.S., Canada, and Mexico, serving 10 million customers in 6,000 locationsRead MoreA Question Paper on Operations Management1801 Words   |  8 PagesMGS 4700 Operations Management Exam 1 (Sample) Name__________________________________ Exam Instructions: Do not open the exam until you are told to do so. ï‚ · ï‚ · Calculators are allowed (and encouraged) One â€Å"cheat sheet† per person is allowed o Must be 8.5† by 11† or smaller o Must only have writing on one side Academic Integrity: Cheating on examinations involves giving or receiving unauthorized help before, during or after an examination. Also includes allowing another student to viewRead MoreOperations Management for Mcdonald963 Words   |  4 PagesBachelor of Science Operations Management Pre course assignment Intake: BSc14L Student Name: Wu Linlin Student Number: 10287698 Lecturer: Professor Brian Fynes Dr. Chang Chen Sheng Date of Submission: 21 February 2012 For the fast food chains, it is no doubt that McDonald s is successful in the world. It is known to all from children to elder. This is closely relevant to organization operation that produces food and services. Operation plays an importantRead MoreOpm300 Slp 1 Introduction to Operation Management770 Words   |  4 Pageslist, please consult your professor.   For SLP 1, identify the following by writing a paper (with paragraphs, including an introductory, body, and concluding section): 1) The organization s name and main line of business, 2) A specific type of operations process that takes place there (either service or product), 3) Describe the nature of the operations given your newfound understanding of operations management and productivity.   4) You may identify the strategy or global strategy of that organizationRead MoreBus 430 Assignment 1: Lenscrafters Case Study1307 Words   |  6 Pagestext. Write a six to seven (6-7) page paper in which you: 1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability. 2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. 3. Examine LensCrafters’ value chain and evaluate its effectiveness to operations in terms of quality, value creation, and

Mid “Witchery” Free Essays

A wise woman was asked to present the baby to the world and predict its fortune. A wise women, or witch was the priestess who instructed women in blood, birth, and the magic of it all. The French word for midwife means â€Å"wise woman†. We will write a custom essay sample on Mid â€Å"Witchery† or any similar topic only for you Order Now According to the Britannica Encyclopedia the â€Å"art of attending women in childbirth† is called midwifery. Midwives and their practices date back as far as ancient biblical, Greek and Roman times. Before the emergence of obstetrics, midwives and their practices were not considered an important part of the medical establishment. In it’s beginning midwives had no formal training and relied solely on experience and the teachings from mother to daughter within the profession. Wise women were the healers of the ancient world, it was during this time that wise women and witch became synonymous. In the beginning of recorded history people lived in small groups as a tribe. Within the tribes men were in charger of the survival of the group. He was the protector and the hunter. Women’s roles revolved around their power to give birth. They were the nurtures of the family and the healers of both the physical and the spiritual. Women were a sacred part of the group and this arose to the worship of the Goddess. (Aisles, 1-7) There were many goddesses and myths associated with birth. One of the Greeks most sacred Goddess’s was Artemisia (also known as the Roman Goddess Diana). When Artemisia was born she assisted her mother in the birth of her twin brother Apollo. She became the protector of women and made decisions regarding who would live and die during birth. (Encyclopedia mythical: Artemisia) Hake was an Egyptian Goddess. She had a frogs head which was a symbol of life and fertility. She was also known as the Goddess of the last stages of birth. Although the word midwife did not exist at that time, the occupation of a midwife held the title of â€Å"the servants of Hake. (Hake; Encyclopedia Mythical) The Celtic Goddess Brigit is very interesting because she went from pagan mythology to Christianity and sainthood. Brigit was known as the Goddess with three aspects. She was a the patroness for blacksmiths, for poetry, and for healing and fertility. Brigit has a seasonal holiday on the calendar of paganism called Iambic which is celebrated on February first. It is a celebration to usher in the spring. Christians accepted Brigit as a surrogate mother to Christ and changed the pagan Iambic to Candelas. She was cannonaded as SST. Brigit. (Brigit; Encyclopedia Mythical) During the Goddess era, myths revolved around the goddesses who helped women. Women Goddess’s were the mothers of all. Shrines and temples were erected to the worshiping of these women. But all the good that surrounds women and their knowledge comes to an end with the emergence of a patriarchal God. Christianity changed the view of women as Gods. Eve, in the bible is solely responsible for all the evil in the world. In Genesis, it is Eve that is tempted by the serpent and brings shame upon herself and Adam with a punishment to last for eternity and all generations. God says: I will greatly increase your pangs in haltering; in pain you shall bring forth children, yet your desire shall be for your husband, and he shall rule over you. [Gene. 3:6] With Christianity in the forefront of spirituality and religion comes one of the darkest times for women. Midwives were there to help women with the difficulties of childbearing. They helped teach women techniques that would help move along the birth and keep the mothers as comfortable as possible. Since the pains of childbirth was there punishment for sins, anyone who helped in eased this pain were considered to be working with Satan. Women working with Satan were witches. In 1486 the church used a book written by Jacob Springer and Heimlich Kramer called the Mallets Maleficent or better known as â€Å"The Witches Hammer†. It was and instructional book for witch hunters. Midwives had two chapters devoted to them and their practices. The practice of child birth was set to change according to the church. (Summers) â€Å"No one does more harm to the Catholic faith than midwives† (CTD. In Rehiring and English 13). Midwifery was now being moved to the medical profession. Everything that women taught and used during child birth was now being scrutinized. Instead of litigating the knowledge women healers possessed, it was set in motion the total eradication of midwives altogether. The church set a course to rid society of magic. While boosting professional physicians the acts committed by untrained midwives was now a low status position to hold. Life and death had a value that belonged to God and professional physicians. The church’s position held that professionalism placed on the doctor put him on the side of God, while the female midwife became the personification of evil. In the book â€Å"Witches, Midwives, and Nurses: A history of Women Healers†, the author makes this statement: When faced with the misery of the poor, the Church turned to the dogma that experience in this world is fleeting and unimportant. But there was a double standard at work, for the Church was not against medical care for the upper class. Kings and nobles had their court physicians who were men, sometimes even priests. The real issue was control: Male upper class healing under the auspices of the Church was acceptable, female healing as part of a peasant underclass was not. â€Å"(Rehiring and English 13) The clergy noticed that women regarded midwives to an important status and plotted to have it stopped. Rehiring and English 11-12) With the â€Å"Mallets† in hand, the church was armed and ready for war. Midwives were watched closely and if a child died a midwife could be charged at sacrificing that child’s soul to the devil. It became important for midwives to have witnesses and control of all situations. Midwives were given a chance to sign documents stating that they would not perform rituals or use magic in anyway. These women found favor by following rules of men and training under them. These women Joined in on the witch hunts and became the ones to help search out midwives who were found o be witches. Eighty percent of witches were women and a third of those women were in fact midwives. Approximately sixty thousand women were executed as witches for three century. Cones) The scope of the witch trials is more then can be expressed and midwives are only one representation of the women accused of witchcraft. It is more notable that the witch trials were about religious authority over woman and the abuse of women by men. It has been over three hundred years since the Salem Witch trials. It is Americas worst history of witch hunts. Today there are many powerful women around the world. These women hold important positions in business, hospitals and even government offices. Midwifery has made a come back in the area of obstetrics. Many doctors offices offer midwife services to clients. Women are interested in the experience of having a midwife rejoice in their celebration of life. But even with all of the accomplishments women have made they still struggle for equal rights. In 1992 Pat Robertson wrote in a fund raising letter, â€Å"The feminist agenda is not about equal rights for women. It is about a socialist, anti-family political movement that encourages women to leave their husbands, kill heir children, practice witchcraft, destroy capitalism, and become lesbians. † There again is the accusation of witchcraft. How to cite Mid â€Å"Witchery†, Papers

E-Business Technology and Strategy-Free-Samples for Students

Question: Discuss about the impact of technology on Market research in Current Business Evironments. Answer: Introduction Technology is basically considered as the knowledge application to the world which enables people to have an impact on their environment through changing it. Technology is a vast conception that many people today think it is. Technological change is determined as the art of improving processes that bring opportunities and benefits for businesses. Technology can form new services and new products that eventually make new markets for a business. Additionally, technology in any business or in market researcher industry can also improve technological processes and products and also increase the productivity. The following study will show the impact of technology on ResMarket Pty Market Research Company which is based in Sydney, Australia. The paper will also show the challenges faced by the firm in implementing technology in its business. The report will mainly highlight the impact of technology on market research in now a day business environments. At last, it will also show the outcome s of the overall analysis regarding the stated issues. The impact of technologyon marketing research Marketing research habits are improving day by day and various industries are updating as well. The impact of technology on market research is important as technology influences each and every business and in many scenarios, it makes almost everything easier. In the field of market research, utilization of technology is getting attention all over the world. ResMarket Pty Market Research Company has one main purpose is to find out customers choices, preferences, their consumption pattern and their purchase (Gifford, 2013). The company normally uses open-ended data from their primary researches and surveys. They give the result to automated processing for identifying the significant keyword from different region. If they use technology to identify the keywords then they can get help in sorting out the data as well as can be able to use it in a better manner. Technology helps the company to have a proper understanding and also to see a large scenario of what market requires. If the comp any uses micro view along with the macro view schemes, then market research team can conduct an appropriate outcome base of kind of surveys that they have conducted (Green and Basher, 2012). When micro level data is utilized in association with macro social media data, a large scenario is portrayed in the result. Apart from this, the technology of communication in the market research company like ResMarket Pty helps the business to grow and improve and also forms quite convenient connection among the customers and corporations. Various technologies like, mobile phones and internet have an impact on the way industries communicate with consumers (Khachidze, 2012). The technology of Social media is now becoming the main source of data for the market researchers as people on social media sites upgrade their perspectives in their profiles daily and it has now become a part of their lives. Currently, with the growth of modern technologies, market researchers depend on the use of expertise online market research for collecting analysis data and information. The motive of ResMarket Pty is to develop the standard of product allocation and strategy of decision making. It also has the motive to resolve the problems in product marketing as well as gives chance to identify, analyze, collect and distribute data systematically. With the help of technology, the company can have the potentiality to reach customers in various locations without time limitation (Marcovitz, 2007). It also allows the researchers to get direct responses and feedbacks from the customer as it provides huge superiority to the customers to give responses of services and products Challenges of Implementing Technology in Market Research With the growing importance of mobile research and social media research, many clients demands for larger innovation and also want to add more skills to the market researchers toolbox on a continuous basis (Mller and Parvinen, 2015). Many traditional pressures like growing pace of business and reduction in cost are the new challenges for market research industries. In the following, few challenges to implement technology in the firm have been analyzed: Agility needed- Now a day, new products and services emerges and also perception changes. Waiting months or years for the surveys result that influence business decisions are not a good option. ResMarket Pty requires introducing surveys within an hour for their clients to target new scopes. And the analysis has to be available equivalently in a rapid way (Neylon and Chan, 2016). So, technology tools that are easier and faster to use are quite crucial for delivering this rapid turnaround and moving from one idea to final outcome quickly which current businesses need. Cost- The expense of purchasing multiple technological tools and developing them creates additional continuous support, training costs and maintenance (Pousttchi and Wiedemann, 2010). Incorporating the data held in them is expensive and time-consuming for ResMarket Pty, as well as the manual works is also included forms multiple chances of error and reduces the quality of data. Security issue- Market research industries confront many issues in securing data because of stricter governmental rules on account of privacy. Apart from this, enhanced awareness among customer has also led to many customers are becoming more secretive and even suspicious about many market research industries (Rosenzweig, Grinstein and Ofek, 2016). So, the customers start to avoid and refuse to take part in interviews and surveys when questioning about their perceptions, choices and feedbacks about the service and product. Conclusion From the above study, it has been analyzed that technology of communication in the market research company like ResMarket Pty helps the business to grow and improve and also forms quite convenient connection among the customers and corporations. It also has been identified that with the help of technology, the company can have the potentiality to reach customers in various locations without time limitation. Many traditional pressures like growing pace of business and reduction in cost are the new challenges for market research industries. ResMarket Pty requires introducing surveys within an hour for their clients to target new scopes. And the analysis has to be available equivalently in a rapid way. References Gifford, C. (2013).Technology. New York: Scholastic. Green, D. and Basher, S. (2012).Technology. London: Kingfisher. Khachidze, V. (2012).Contemporary research on E-business technology and strategy. Berlin: Springer. Marcovitz, H. (2007). Technology. Broomall, PA: Mason Crest Pub. Mller, K. and Parvinen, P. (2015). An impact-oriented implementation approach in business marketing research.Industrial Marketing Management, 45, pp.3-11. Neylon, C. and Chan, L. (2016). Exploring the opportunities and challenges of implementing open research strategies within development institutions.Research Ideas and Outcomes, 2, p.e8880. Pousttchi, K. and Wiedemann, D. (2010).Handbook of research on mobile marketing management. Hershey, PA: Business Science Reference. Rosenzweig, S., Grinstein, A. and Ofek, E. (2016). Social network utilization and the impact of academic research in marketing.International Journal of Research in Marketing, 33(4), pp.818-839.

Gastritis Essays - Digestive System, RTT, Abdomen, Stomach

Gastritis The stomach is a rounded, hollow organ located just inferior to the diaphragm in the left part of the abdominal cavity. This organ is about 10 inches long with a diameter that varies, depending on how much you eat in a given time. Although the stomach can hold up to 4 liters when totally filled, it can expand or decrease thanks to deep, mucous-coated folds in the stomach called rugae. Rugae both allow the stomach to stretch in order to accommodate large meals and help to grip and move food during digestion. As the stomach received food from the esophagus, it performs several functions: Acts a temporarily holding area for food, Secretes gastric acid and enzymes, which it mixes with the food, causing chemical digestion, Regulates the rate at which the now partially digested food enters the small intestine, Absorbs small amounts of water and substances on a very limited basis( although the stomach does not absorb alcohol). It takes about 4 hours for the stomach to empty after a meal. Liquids and carbohydrate pass through fairly quickly. Protein takes a little more time, and fats take even longer, usually form 4 to 6 hours (Colbert, 2009) The stomach can be divided into four regions based on shape and function: The esophagus connects to the stomach at a small region called the cardia. The cardia is a narrow, tube-like region that opens up into the wider regions of the stomach. Due to its location, that why indigestion is sometimes referred to as heartburn. Within the cardia is the lower esophageal sphincter, a band of muscle tissue that contracts to hold food and acid inside of the stomach. The cardia empties into the body of the stomach, which forms the central and largest region of the stomach. Superior to the body is a dome shaped region known as the fundus. The fundus temporarily holds the food as it enters the stomach. Inferior to the body is a funnel shaped region known as the pylorus. Most of the digestive work of the stomach is performed in the pyloric region. There is also the region were chyme must pass to another door, the pyloric sphincter. The pyloric sphincter controls the flow of partially digested food (known as chyme) out of the stomach and into the duodenum. The muscular action of the stomach works like a cement mixer and is achieved by the three layers of muscle found in its walls. One layer is longitudinal, one is circular, and the third is oblique in orientation. This arrangement of muscles enables the stomach to churn food as it mixes with gastric juices excreted by gastric glands from gastric pits in the columnar epithelial lining of the stomach as well as to work the food toward the pyloric sphincter through the muscle activity; peristalsis. (Rizzo, 2007)With the combined efforts of the muscles and gastric juices, both physical and chemical digestion occurs. A healthy stomach is capable of producing up to three liters a day of the vital gastric acid required for digestion Gastric juice is a general term for a combination of hydrochloric acid, pepsinogen and mucus, approximately 1,500 milliliters of gastric juice a day. (Gary A. Thibodeau, 2010) The stomachs activity is controlled by the parasympathetic nervous system, particularly the vagus nerve. Once the vagus nerve is stimulates, the stomachs motility (churning action) increases. There are three phases of gastric juice production cephalic, gastric and intestinal phase. The cephalic phase of gastric secretion occurs in response to stimuli received by the sensesthat is, taste, smell, sight, and sound. The gastric phase, where two-thirds of the gastric juices are secreted as the food moves into the stomach. As the food moves in, the stomach begins to distend. As the stomach distends, it sends signals back to the brain, which fires a reply to the gastric glands to step up their work. As chyme is formed, peristalsis pushes it through the pyloric sphincter to the first part of the small intestine the duodenum. The entry of the food into the duodenum begins the intestinal phase. (Rizzo, 2007)As the duodenum distends and senses the acidity of chyme, intestinal hormones are released that cause gastric glands on the stomach to decrease gastric juice

Workplace Discrimination Prohibited by Title VII Laws

Workplace Discrimination Prohibited by Title VII Laws Title VII is the portion of the Civil Rights Act of 1964 which protects an individual from employment discrimination on the basis of race, color, religion, sex, or national origin. Specifically, Title VII prohibits employers from hiring, refusing to hire, firing, or laying off an individual due to those factors. It also makes illegal any attempt to segregate, classify, or limit the opportunities of any employees for reasons related to any of the above. This includes promotion, compensation, job training, or any other aspect of employment. Title VIIs Significance to Working Women With regard to gender, workplace discrimination is illegal. This includes discriminatory practices that are deliberate and intentional, or those that take on a less obvious form such as neutral job policies which disproportionately exclude individuals on the basis of sex and that are not job related. Also illegal are any employment decisions based on stereotypes and assumptions regarding the abilities, traits, or the performance of an individual on the basis of sex. Sexual Harassment and Pregnancy Covered Title VII also offers protection to individuals who encounter sex-based discrimination that takes the form of sexual harassment including direct requests for sexual favors to workplace conditions that create a hostile environment for persons of either gender, including same sex harassment. Pregnancy is also protected. Amended by the Pregnancy Discrimination Act, Title VII prohibits discrimination on the basis of pregnancy, childbirth and related medical conditions. Protection for Working Mothers According to the Georgetown University Law Center: Courts have ruled that Title VII prohibits employer decisions and policies based purely on an employer’s stereotyped impression that motherhood...are incompatible with serious work. Courts have found, for example, that the following conduct violates Title VII: having one policy for hiring men with preschool aged children, and another for hiring women with preschool aged children; failing to promote an employee on the assumption that her childcare duties would keep her from being a reliable manager; providing service credits to employees on disability leave, but not to those on pregnancy-related leave; and requiring men, but not women, to demonstrate disability in order to qualify for childrearing leave. LGBT Individuals Not Covered Although Title VII is wide-ranging and covers many workplace issues faced by women and men, it is important to note that sexual orientation is not covered by Title VII. Thus lesbian/gay/bisexual/transgender individuals are not protected by this law if discriminatory practices by an employer occur that are related to perceived sexual preferences. Compliance Requirements Title VII applies to any employer with 15 or more employees in both the public and private sector including federal, state and local governments, employment agencies, labor unions, and training programs.

Software Piracy at CWU Research Paper Example | Topics and Well Written Essays - 3250 words

Software Piracy at CWU - Research Paper Example The proposal includes suggestions on how to tackle this growing problem and the possible preventive actions that the school authorities can undertake in order to discourage software piracy. The report also includes recommendations pertaining to countermeasures that can be taken without making it seem like the school officials are trying to curtail the use of computers by the students. Please feel free to contact me at (indicate phone number) if you have any questions or comments regarding the content and interpretation of this report. Thank you for taking the problem of software piracy on campus seriously. Sincerely, ______________________________ (Name) Enclosure: Student Software Piracy Problems at CWU Executive Summary This report provides an analysis and evaluation of of the current senior college point of view, sentiments, and attitude with regards to software piracy. Methods used include question and answer surveys pertaining to the current knowledge of the senior class members about software piracy. The first category of questions were answerable by true or false with the results showing that 84 % of students answered true when asked if they knew that purchased software allowed for only one back up copy for the user. 16 of the students answered false to the same question. 94 students answered true when asked if they knew that making copies of copyrighted software is a federal crime, only 6 students answered false. 82 students knew that making a copy of a software program owned by my company for use at home, unless expressly allowed, is a violation of copyright law, 18 students answered false to the same question. 92 students also answered true when asked if they knew that software piracy is punishable by fine and... The intention of this study is software piracy as a problem that has plagued software manufacturers since the first personal computer was developed. Although the problem is fast becoming a society based problem, the reality is that college students comprise the largest segment of software pirates. College students do not seemed to recognize software piracy as a breach of ethics and find the practice to be socially acceptable and legal to a certain degree. Although CWU students have never been caught for software piracy and our school administration insures that all software installed on campus computers are properly licensed, that does not mean to say that software piracy does not exist on campus. Software piracy is a real problem onour campus and the university administrators seem powerless to stop it. At CWU, our Information technology department is trying to do their very best to resolve the software piracy issue among the student body but it seems that there are still certain ins tances when the piracy falls through the cracks and goes unnoticed. In fact, there are certain times when the student even uses the campus lab computers in order to access and download pirated software. Although most students know about the legal restrictions and obey the laws, there are still those students who push the envelope and try to see just how far they can take their piracy skills without getting caught.

Management and Culture of McDonald's and KFC Assignment

Management and Culture of McDonald's and KFC - Assignment Example The internationalization, for instance, has become a major source for growth and survival of a family business (Kontinen and Ojala, 2010). Internationalization of business is also associated with the international expansion of industry (Leontiades, 1987). In this view, it is important to consider that internationalization of business today covers not just the broad context of the expansion of a nation, but the integral part of it involves the expansion of single or even personal businesses as well.The skills required for international management includes self and cultural awareness and the right interpersonal and communication in managing between national cultures. (Parker, 2005). The good thing about internationalization of business is the thought that a certain business may be able to expand and diversify its activities across different countries. In contrast to internationalization, globalisation tries to look at the world as without border and nationless (Parker, 2005). This mean s that every nationality is integrated and each nation is dependent or relying on each other. This great reliance brings forward the idea or concept that the various cultures in the world can be combined together. Thus, the entire world would be bringing one single culture. However, this concern is just among of the most considered issues in the case of globalization. In the midst of globalization, the issue about whether its entire activity has remarkably been applied remains to be discovered especially in cases of international companies trying to expand into other nationalities or culture. It is also important to find out which of the principles between internationalization and globalization are remarkably currently put into practice. Many companies are claiming the benefits of globalization. However, it is also important to consider what specific principles they are using between internationalization and globalization. Hofstede’s theory of culture Hofstede’s theory of culture is about ideas on people’s behavior and attitude (Callahan et al., 2007).  

Fundamentals of Business Law Case Study Example | Topics and Well Written Essays - 750 words

Fundamentals of Business Law - Case Study Example With days the news spread in different media which are not always true as the original incident occurred. According to the Union, the grievant conducted for the document given by Mr. Burrell’s is just an act of being absent-minded and casual to the work. Burrell didn’t carefully evaluate the document before he gave to his colleagues. On the other hand by the Union, the work environment at Peters Middle School was very friendly and very similar types of documents are circulated often to exchange jokes. Supporting Mr. Burrell’s activity the Union stated that these exchanges of jokes should have been stopped earlier. This could have avoided the kind of situation aroused with Burrell. Mr. Burrell was very efficient as an educator thus taking that into account the management board should have taken a deeper look at the situation. By the Union, the Board solely believed the words from the employer witnesses which should not happen and should find a remedy to the problem. The management board with the policies for the employees has taken the right decision by terminating Mr. Burrell’s for his action against racism and violating the policies as an educator. The disciplinary action from the management is one of the major requirements for the school to establish a pleasant workspace for the other employees. Mr. Burrell’s not only violated the policies as a teacher but also tried to spread ‘hate sheet’ according to the management which should not be allowed at any cost by the board to maintain the regulation at school. According to the management board, the allegations against Mr. Burrell’s can be sorted as spreading sheets at school without permission which is not allowed. Secondly telling lie at the board meeting about the distribution of sheets and finally misrepresenting Gilbert Judson as black who is not very close to Mr. Burrell’s.

Doctor Faustus And The Lutheran Aesthetic Religion Essay

Doctor Faustus And The Lutheran Aesthetic Religion Essay (187) In Renaissance Tragedy there is always generally a concluding death-scene, the blooding ending a certainty to happen. The 16th century was a time of growing scepticism about the Christian afterlife and an urgent need for present self-realization. Finding a brave death would satisfy a lasting fame and tragedy offering comfort to a secular world. (188) Doctor Faustus is one of the tragedies of the time with such secular tendencies, the doctor rejecting the Heaven connects it to Luthers renewal of the mystery in afterlife, making death the more inscrutable in its cycles of despair and faith which is inherent in Christian experience. There is a set of formal technique stressing such affinity between the two with the plays ambivalence towards Calvinistic predestination and Faustus recurrent mood-swings as a Lutheran response to inaccessibility of death. Lutherans scepticism regards the possibility of containing philosophical speculation on afterlife in stable pieces of doctrine which for Faustus and Luther ends up in a restless ecstasy of mind. (189) The Calvinist background makes Faustus choice compelled in fear of Gods punishment and yet being unable to repent and the inevitable otherness of the deity and the predestination of human action. Faustus has studied in Wittenberg where both Luther and Calvin taught and his tragic force stems from the destruction of an individual will by the arbitrary power of the Calvinist God. (190) Presently the general view takes Faustus motivation in a balance perspective of both voluntarist and determinist readings. The actual restlessness within the play dangles between the extremes. Faustus is a sceptic; his mind proceeds by the dialectic of doubt and desire to fill the void in his understanding through new dogmatic position while he establishes a balance between competing doctrines. His dissatisfaction with stasis is hardly adequate for his agonized unrepenance in Gods face of wrath. (191) II. The opening scene shows Faustus struggling to know what it cannot. All kinds of knowledge are tossed aside as woefully unsatisfying when he rejects such systems of knowledge. He is acting on a decision he has long considered. His mood abruptly shifts on theology and its central teaching: We must die an everlasting death followed by a sudden feeling of discouragement. The inevitability of death is not banished with confidence and thats why he turns to magic. At first its only his interest in black arts which is to resolve his death anxiety allowing him to behave with cynical abandon. Yet the continuing obsession with death manifests in his talks with Mephistopheles the debates leaving him unwilling to accept the replies he is given. He tacitly admits the existence of Hell insisting to find a fixed location and final determination however to no avail. He finds Hell both present and removed, present in the existence of devils and absent in him not yet dead. (192) Faustus can apprehend but not comprehend what hes confronted with, so he resolves it using his intellectual denial. He is continually encounters Hell by devils and becomes hopeless in such endless revolution, so he decides to be rid of the awareness of hell even though escaping the thought is impossible. He breaks the cycle starting to think about a wife, an earthly object. His scepticism manifests itself in the restless struggle which is rooted in his uncertainty about the supernatural that cannot be comprehended through his earthly vantage. Its a perspective ever beyond his own and also to some extent within Christian theology from Augustine to Calvin and when the basic elements of the afterlife is beyond ones grasp, repentance becomes almost impossible. (193) III. Such was Luthers teaching: confrontation with mortality as a fundamental source of religious experience and his anxieties about death were the basis for his entire theology. According to Heidelberg we by nature love our will more than the will of God. We even hate him and Luther supposes that our nature pushes us to avoid the otherness of death, yet our relation to God demands that we embrace it. We can never be freed from what we are. We are always left wrestling with our imagination. Luthers scepticism about coherence of human perspective is confusing and his belief in God seems dubious. (194) Generally the basis for the ideas of inwardness, plainness, and self-sufficiency are associated with Protestant thought. (195) Eucharist to him is real bread and real wine, where Christs flesh and blood are present while the formers remain still present. He insisted on the real presence of the Godhead as the meeting of two different perspectives: the object of faith, and faith in itself. The first is outside the heart, presented to our eyes, in the blood and wine; and the second in internal not externalized. (196) Luthers theology perceives an epistemological than an ontological difference between the earthly and the divine arguing that the single substance of the Eucharist is at once Christ and bread. The communion is therefore uncertain and destabilising and Luthers ecstasy cannot last permanently for the claim of an unencountered future. To him too much faith is the sign of sinful pride, a comfort which terrifies conscience and the despairing rejection of the divine will struggling with renewed efforts at faith. (197) Eucharist produces a state of incomplete satisfaction as an endless struggle to resolve a feeling of double vision, a mode of representation generating a specific psychological condition. In Luther, it is said that even in our destruction God is present with us, and in our death Christ our King liveth. (198) Luther speaking about death comes to life and comments on the horror of being trampled by death, the cycle of hope and despair Faustus is caught in. His views were not accepted by the Calvinist and the Anglican Church, yet his views on death were circulating in England. (199) Marlowe spent 3 years studying Protestant theology at Cambridge, and Faustus struggled with this uncertainty. His supernatural perspectives generate an awareness of a denied satisfaction attempting to deny the existence of this greater perspective. His final soliloquy is in the same dialectic pattern longing for the perpetual day and meanwhile his soul to be dissolved in elements, desiring to make the afterlife and extension of his earthly perspective and also escaping it entirely. There are baffling reasons for Faustus to keep to his pact. He asks for a description of hell while the answer he receives is dissatisfying. So he shifts the subject to having a wife substituting his questions with a feminized spirit. Mephistopheles explanation of astrology is freshmens supposition and the book of spells seem incomplete to him and he takes a tour to Rome instead of Hell. (200) Faustus denied satisfactions for his earthly boundaries are offered to him through Lutheran readings. Anyhow he knows that everlasting death awaits him and is confronted with the unchangeability of death and thus starts his pattern of avoidance the fact. The pact promises escape from this helpless awareness offering mortality by forging his damnation. Faustus abolishes the perspective existing beyond his own turning godly power to his own or rendering God irrelevant by determining his exact condition of death. In misery loves company Faustus pays more attention to company than misery feeling tormented by his condition. (201) Misery is nothing new to him, but he seeks company and the fellowship with the devil bridges the gap in awareness with which he is burdened. But he sees that the view beyond his is not different than his own vantage-point for devils condition is available to those humans who are in hell. No matter what the perspective the result would be an escape from the feeling of being caught on one side of the double perspective. Faustus is ironically caught in his own perspective for what the devil shows him is the re-exposition of his own view and there is no frame to validate the demons responses. So he keeps twisted back and forth between doubt and certainty with sudden cry of terror without being afraid of dying. (202) He has incessant change of voice referring to himself in first person and his meditations are dialogic dramatized in actual shifts of voice between confidence and doubt. V. Sense of doubleness finally takes Faustus to the extreme of avoidance distracting his mind from revolutions to magical tricks played on the Pope, a pompous knight, and a horse-dealer. These pranks show the adolescent turns in the doctor. (203) His serious and satiric behaviours are both other attempts at avoidance. Unable to get satisfied intellectually he is reduced to practicing magic and mindless games to escape the revolutions of his thoughts. He feels trapped in the double perspective and thus tries to leave it off asking for a wife. Hell is characterized to him as a place for permanent dispute while he is aware of the limits of his understanding and thats why he turns back to earthly diversions to find peace in earthly companionship which is doomed all the same. (204) Bell, Book, and Candle as a parody of Catholicism is also one of Faustus own condition of being caught in endless loop of his thoughts. His interactions with the devils re-enacts the pattern of avoidance that Luther call the fundamental condition of mortality. The pact is an emblem of human state either coming from studies of divinity or concourse with devils. We are left with the knowledge that there exist a knowledge beyond our own, and the more we struggle to establish a satisfactory relation, the more avoid the inevitable limits of our human condition. Thats why Faustus never abandons his pact: to rid himself of it would be meaningless unless freed from humanity. VI. Faustus needs to see past his humanness to find peace of mind always in the beyond. (205) Marlowe fuses two distinct methods of representation, psychological depictions of hell and human suffering, and painted devils making threats of physical torture. Renaissance concern for subtleties of human experiences juxtaposed with medieval emphasis on the stratified order of values. This is an intentional parody which is less sophisticated than Faustus agonized description of his mental strife. At the end of Act II, Lucifer tries to quiet Faustus metaphysical doubts providing Seven Deadly Sins. Faustus finds something satisfying in this allegory of hell more than the psychological description of hell. (206) Luther was traditionally an opponent of allegory believing that the true meaning of the scripture was lying in its literal sense, and his rejection was help both by the Catholic Church and Reform Protestants. The question regards the betterment of one particular allegory to another. Luther lashed out the Catholic church for ignoring the grammatical sense of the Eucharist. (207) Luther insisted upon the literal sense. For him there was never real distinction between the word of God and its earthly sign, they are simply two different ways of looking at the same thing. There is no way of moving from sign to signified and the dual function of the sign is to bring the observer into the real presence of God while at the same time manifesting the infinite gulf of perception that exists between God and mankind. Faustus need to escape unknowing is answered by hell depicted as the collection of earthly forms, knowing that afterlife can be understood in earthly terms and momentarily relieving him from the doubleness. But according to Luther such moments of forced resolution are not truly satisfying. Although Faustus turns to allegory, he remains aware that it doesnt actually bridge the gap. In the allegorical pageant, the certainty quickly turns to doubt, an inscrutability not dislodging his desire to know. The clarity of understanding is quickly rejected as bei ng naive and Faustus struggle leads him to an isolating despair, the cycle of faith and doubt, alternating between allegorical clarity and psychological complexity never to resolve. We are not even sure in the end the doctor will be back with another performance. VII. Dryden suggested that death can sometimes be the stuff of comedy, yet remaining a source of tragic experience all the same. (209) In Faustus there is a sense of doubt and anxiety on death as an incomprehensible phenomenon that logic is not able to soothe. Faustus struggles endlessly against his unknowing, the struggle which indicates nothing but the incompleteness that makes human existence tragic. Theology of Marlowes The Jew of Malta (214) After Faustus, this play is the most ironic one of his works. Jewishness is seen as a moral condition, and Jewish choice was the rejection of Christ, rejecting the treasure in Heaven for the one on the earth. Jesus tells the Jews you are of your father the Devil introducing them as the Antichrist. (215) Yet, the modern anti-Semitism of today cannot be applied to the times of Elizabeth and the image of the Jew at the time was more of a theological necessity than a living person based on his historical image in the Old Testament. According to Medieval law, sexual relations between a Christian and a Jew were met with the penalty of death by fire. The reason is taken as the denial of Christianity rather than racial issues. Shakespeares Shylock and Marlowes Barabas were more of a Medieval image as a word of general abuse bequeathed to the renaissance. Elizabethan England was a country bare of racial Jews and the whole frame rejected racial thinking. (216) The Anglican service was praying for all Jews, Turks, Infidels, and Heretics. According to Hunter, the Jew who falls into the cauldron is the very one in the first Act with no reduction of the authors sympathetic identification with plenty of ironic counter-currents. The structure of the concepts in the play are theological not racial, and the name as a type was fixed unless he ceased to be a Jew. In the beginning Barabas congratulates himself on his Jewish prosperity and Abrams happiness. Yet this is not so in Christianity and Abraham and other old patriarchs of the Old Testament cannot belong to the Jewish one and Jewish invocation of them is merely subversive and alien. There have been numerous treatises trying to remove the Old Testament from the Jews. (217) According to Luther the Jews application of Abrahams blessings are only carnal injuring the Scripture. They may be the children after the flesh, but Christians are the children of the promise, as Isaac was, of grace and faith. Barabas later on does such self-congratulation when he leads Don Lodowick to his doom. (218) It was believed that the promise was the very thing the Gentiles were given. So Barabas self-congratulation seems as the same original choice and his orthodoxy in saying the blessings promised to the Jews is no less that Faustus joy in the paradise of the Seven Deadly Sins. An ironic contrast is made between the figure of Barabas and Job Marlowe citing from the Geneva version of the actual book of Job. (219) The reference to him is central to the whole conception of Barabas. He is an Anti-Job characterized by his choice of revenge and impatience. This way he is also an Antichrist for Job was the greatest of the types of Christ found in the Old Testament, his descent into poverty mirroring Christs into flesh. Barabas career is a parody to Jobs, both beginning in prosperity and then losing their possessions both accused of justifying their deeds, both restoring their prosperity. Their frame of mind is different though. Barabas self-justification is from monstrous egotism and Jobs is out of awareness that God is unanswerably just. Yet the latters voice acquire in the mouth of a revenger the pattern of all patience. The effort of Christian appropriation of Job was to distinguish between the action of a man whose vision of the world was coloured by the awareness of the Redeemer living and the superficially similar action of the man whose vision was limited to this world. (220) Jewish observances are justifications of the mere flesh for their Religion represented earthly wealth, dignity, and prosperity as highly valuable. Barabas is a Jewish Job and the loss of his wealth is a physical disaster, not a spiritual trial. The parody of Jobs spiritual Odyssey and Barabas view to treasure are different from what is recommended in Christianity. Barabas cannot serve both God and riches and the actions the Job denies are those in which Barabas rejoices as an Anti-Job. (221) Judas in Herberts represents such Jewish choice preferring thirty pieces of silver to serving his Lord delighting in avarice. The Jewish usurer was a known contemporary figure in Marlowes days even if absent from England and his wealth represented a kind of spiritual hunger for the infinite. The line of infinite riches in a little room contains in itself the material by which we distance and judge Barabas passion for treasure. In Miss Helen Gardners line also there is the notion of Immensity cloistered in thy dear wombe. (222) There is similarity between the two; Marlowes line draws the persistent image of Christ in the Virgins womb and (223) Such wordings are repeatedly mentioned yet in different words from one text to another. In one same tradition the image expresses the paradox of infinitude in little space stretching before and after Marlowe. In another one Christs power is represented as infinite richness. The Virgins womb is litel space and yet also infinitely rich in monetary sense. The comparison of Christ to jewels, gold, and silver are obviously shown in varied texts. (224) There is a natural transition of Wisdom to the Virgin where she is infinitely rich by possessing Christ, her womb functioning as a purse, mint, or an alms-box. The money is coined in the image of God, being defaced in the womb of the Virgin, the vessel enjoying humility. (225) Thus the double paradox of Marlowes line is already present in a religious tradition, Christianity being opposed to the flesh. The treasure/Christ is there for the use of others and again the contrast between the sterile treasure hoarded by man and the liberal treasure disbursed by God is shown: to ransome great kings from captivity (64-67). But the only king Barabas ransoms is himself while his house is captured and converted into a nunnery, Abigail entering it as a novice to dig up the treasure hidden. The contrasting values are played off: the fruits of the spirit and those of commerce, one against the other. The pun on benefit in the Aside (574-76) is interpreted as benefit to mean: as muchas Hope is hid (577). (226) When Barabs teases the Governors son to his death he talks of the nuns and friars as still doing it reape some fruit; in fulnesse of perfection (833-48). The variety of innuendos suggest the lechery of the nuns and friars with the fruit of bastardy playing on the idea of profit, spiritual, and financial. The austere life of Abigail leads to profit, by repaying the debt to God for her sinful past. Behind is the theory of monastic deprivation to appease Gods wrath by giving vicarious satisfaction. The nunnery in Barabas house is still a place of profit and Marlowes play on thesaurus is justified by the monetary and financial imagery of the churchs power. (227) The vows of poverty, chastity, and obedience which the nuns have taken are works of supererogation (duty done more than expected) and the profit they produce is part of Marlowes treasure though not the kind Barabas is interested in. The doctrine of a surplusage of merits is what lies behind the practice of selling Indulgences specifically talked about in thirty-nine articles as abhorrent to the Anglican Church, one of the most noxious (poisonous) of Roman belief. The final twist of the ironic point is in Barabas instruction to his daughter (585-98). (228) The resurrection is not a spiritual one; the profit is judged after the flesh. In (663-69) there is no wooden enactment of predetermined attitude, but a continuous fluctuation of sympathy backwards and forwards round the figure of Barabas while his religious status is never in doubt who fatally mistakes the nature of value functioning as the medieval emissaries of Hell, taking us with him in his scorn of the other characters in the play. The Jew is admired in a way different from Faustus. He is place among Christians with the profession of policy, nuns of dubious chastity, and friars with timid carnality; the Christianity itself is not attacked and neither is Jewishness approved. In Marlowes time Malta was being menaced by Turkish attacks, and such struggle was not between nations, but between faiths, God and the devil. Such prayers were commonly said in England in 1565. (229) Marlowe was referring to cut and dried moral issues by choosing Malta as the setting of his play. The Knights of Malta were no ordinary soldiers, but monastic ones vowed to poverty, chastity, and obedience. He chose his men to raise expectations of rectitude while his view of man was that of a fallen condition. The Christians are shown in a variety of cynical variations and inversions and the idealistic rhetoric of honour and piety is only a window-dressing with the reality of greed that the wind that bloweth all the world besides, / Desire of gold (1422). The international relations are based on money or illusion and Malta buys its peace from the Turks while the occation of the Turks coming to the island is to sell Grecians, Turks, and Africk Moores. The only tangible sign of honour in Del Boscos words is: Ile write unto his Majesty for ayd, (745) which is never materialized and finally scoffed at by Calymath. (230)Everyone has its price and Barabas presumes that it is a trade to purchase townes / By treachery, sellem by deceit (2330). The difference between a monarch and a thief is only a matter of degrees. Such a world is devoted to greed and Barabas in his self-interest is perfectly adapted to his environment while still standing aside others. Their conflict is a tiresome interruption in the real life of profit-making so that they would spare me, my daughter, and my wealth (189-92). At a personal he is in conflict with Christians and thus makes a common cause with Ithamore as an individual Turk: both villaines, / Both circumcised, we both hate Christians (978-80). His hatred to Christians is merely a reduplication of the Turkish hostility. In Act V it is more profitable to sell the Turks than the Christians for the latter is currently living the Authority (2139-41). The Turks and Christians both are inconsistent in their self-interest; but Barabas allows neither race, blood, faith, nor grandeur stand in his consistent monomania. (231) He is free from idealism or dependence upon others and the degree of admiration and sympathy shown in borne to better chance, / And framd of finer mold then common men (452) is a counterpoint over religious condemnation. The fate of Malta is a mere transaction but does not obliterate the importance of the orthodox view, that self-interest is self-destroying, and Barabas lines are a rhetorical progression of ever-narrowing range (189-192). The lines show a preference for private security in a Jewish alien. But there is not a whole progression where the daughter first is assimilated to gold and later is destroyed. Abigail is fraught with ironic overtones. In the Helen speech of Faustus the image of Semele as here Agamemnon was responsible for the sacrifice of Iphigeneia. (232) Barabas looks to the future in terms of gold (the barren breed of metal) (701-4) and the purchase of Ithamore in the slave-market is set against the sale of diamond Abigail to Lodowick (899) with cross-reference to real finance (983-1011). Abigail is both seen as gold and human investment and is drawn from circulation when necessary substituted by Ithamore. (1312-1344). (233) The trinity of me, my daughter, and my wealth is reduced to me and my wealth. Ithamore is also a tool and the descent from Abigail to Ithamore is through the ever-diminishing circles of personal freedom into depths of pettier criminality where the cut-purse and courtesan natural inhabitants. Such structure of decline takes place in Faustus, too. Both heroes begin with splendid assertions of individual will and in Act II and IV are carried to low-life clowning and frustrations. Yet Faustus ends splendidly while the Jews fate is not redeemed by a denouement and his psychological conditions are not discussed. Barabas temporarily defeats his enemies by pretending to die. Yet the Antichrist is not easily excluded. He returns through the towns sewers as a coup de theatre (a sudden event), a reminder of medieval pageants inheriting moral as well as physical structures, with the Heaven high up and the Hell underneath in the pit or the cauldron. (234) On such occasions as those of Barabas the cauldron could represent the traditional image of hell which was derived from the final chapters of Job where Behemoth and Leviathan both were pictured in details as hell-mouth of fearful monsters., a boiling cauldron was imagined in the open jaws of the monster. (235) Sometimes the cauldron represents hell itself, and sometimes it is a part of the setting. Definitely in Barabas end there are inevitable moral concerns with the final victory of Christians in Malta. Yet, Marlowe avoids the collateral Second Coming of Christ and the survival of the Christians has no moral justification. In fact Marlowe has damned the Jew as a means of tormenting and exposing those who pride themselves on their Christianity. The arguments of the Governor are like those of Peter the Venerable urging the Jews to be forced to contribute to the cost of the Second Crusade. (236) At the time all wars against the Turkish infidels were seen as Crusades and the situation of Malta was the extension of the one that Peter Venerable was writing about. Marlowe implies that Barabas is against the Christ, yet his trial is conducted by figures that approximate to Pilate and Chief Priest (331). Profession in the play means religious faith. (237) Barabas makes the Christian point that righteousness is not a tribal or racial possession, but an individual covenant (346-350). Therefore he has the right to live and prosper in this world and in terms of the Old Testament he seems to be justified. His extension of legal status in Malta to a religiously legality under the terms of the Jewish law, yet, does not fit in, with his claim to a personal covenant. (238) The righteousness in Barabas speech is a distinct and antithetical concept to that of the New Testament and a Christian audience is expected to reject Barabas defence. In (351-355) profession means Jewish faith and for the Jew to claim individual covenant is a contradiction in terms. Barabas as the figure of Job attempts at futile self-justification and as an Anti-Job figure resorts to Machiavellian cunning (507). The last two line of the Governor (356) show that more than doctrinal correctness is involved. (239) Marlowe in saying all they that love not Tobacco and Boie were fooles? And to what? Such a statement is effective because of its power to upset our preconception, but it does not lead to anywhere. Marlowe identified himself with the rebels: Tamburlaine, Barabas, Faustus, and Edward II, but that such identification blinded him to the immutable laws of God, society is improbable. His Cambridge background and social contacts suggest his contact with Calvinism and the strongest emotional effects in the writings of the reformers usually come from their sense of Gods infinite transcendence, and mans infinite debasement (Tamburlaine, 2893-2911). The speaker is passionately involvement with the idea of Gods purity and transcendence and the betrayal of that purity in human nature. (240) He knew what it was like to worship transcendence, the power, and beauty beyond human comprehension. He was a God-haunted atheist being simultaneously fascinated and horrified by the self-sufficiency of the fallen world. We come to prefer the Jewish profession of Barabas to the hypocrisy of the Christians with Marlowe belabouring the Christians. The world of Marlowe is completely a fallen one and so is the world of Calvin. The Spirit and the Letter: Marlowes Tamburlaine and Elizabethan Religious Radicalism (125) Having conquered Babylon and outside the ruins of the city Tamburlaine asks about the Islamic holy books: Now CasaneThey shal be burnt (2 Tam. 5.1.173-76). He realized the futility of respecting anything but his own divinity. He taunts Mahomet in (2 Tam. 5.1.180-81) and identifies himself as the scourge of another higher God. (126) To him Spirit is bound by nothing unlike Mahomet whose sum of religion rests in the Koran (2 Tam. 5.1.191). He disdains religion codified in books and the letter of the law means nothing for he possesses a divine spirit throwing off his shepherds weeds to reveal the armour beneath persuading everyone he is not of flesh and blood subject to laws. Marlowe comments on issues of gnosis and inner enlightenment and the conflict between the spirit and the letter. Here the Koran is substituted for the Christian Scriptures and he is addressing Christian theology in transferring the defiant gesture to the distant world of Islam. In Tamburlaine the possession of a spiritual gnosis leads to a disregard for all laws where others are governed bodily by it. At the time the issues of election and predestination were hotly debated and there were an increasing number of people seeking unmediated contact with God from religious authorities or doctrinal codes. Marlowes plays are a part of a larger cultural exploration of the significance of individual religious inspiration and the consequences of such inspiration for the body politic. (127) Marlowes plays indicate a sceptical attitude towards Gnostic transcendence. He offers a critical portrait of spiritual confidence gone mad and facilitates us with the perception of tensions in English Reformation thought. II. There is a Gnostic subtext in Marlowes plays as well as the presentation of anti-materialism. (128) As the opponents of the Gnostics, the early Church Fathers intended their work as a cautious displaying of heresy focusing their attention excessive, outlandish belief and practices. Gnosticism is a negative religio-philosophical movement escaping from the tragic farce of material existence, loathing the body and material register as a central feature like many ancient philosophies. But in Neoplatonic circles, the theory of divine emanations proclaimed earthly things to bear the reflection of the divine. In Gnostic thought the material world is not even the creation of the true God; rather its the work of an inferior god, himself the result of an error in the divine realm. (129) The one, unknowable God causes distinct divine beings to appear, each representing one of his attribute. The materials of creation stem from a tragic sense of loss, abandonment, and perplexity. For the Gnostics the creation of the world is a tragedy. Nothing valuable inheres in the qualities and characters of materiality. To exist on earth signifies the depth of ones removal from the perfection and tranquillity of the divine. The Gnostics can overcome the overwhelming alienation of life on earth through the attainment of gnosis, the recognition of ones true origin the essence of gnosis is knowing that the ones true self is divine and body and the world are impediments to ones transcendental ascent. (130) Gnostic thinkers believe that only a few individuals possess the pieces of divinity. People are divided into three categories: pneumatics (spirituals), psychics, and hylics, ones status being pr

Theatre Royal in Winchester production of 1984 :: Drama

Theatre Royal in Winchester production of '1984' 1984 Evaluation =============== On the 19th November 2002 myself, and a group of year eleven students went to the Theatre Royal in Winchester to watch a play named '1984'. The plays main theme was about a society being treated unfairly and not being able to have rights or individuality. It showed people being extremely restricted on what they could do both physically and mentally. Watching it, it made me feel fortunate to have the rights I have and that I am not constrained on what I can do. The director wanted you when watching, to feel uncomfortable and distressed as you were watching one individual being tortured. The more torture shown, the more privileged I felt to possess the rights I do have. A variety of techniques were used to enforce the powerful message this play presented. At the beginning, a group of soldiers pointed at the audience and shouted 'Die Die' continuously, which made you feel threatened and also at the same time involved within the play. The set was quite basic yet effective. All the scenes featured two large wooden walls, which were moved for different scenes. These walls were used as a technique to change scene. When a new scene was started the walls would be spun round to illustrate a new scene, which was very effective. Throughout the play short videos were shown for a variety of reasons. These included: emphasizing a point within the play, to give new information to the audience or to add to the dramatic effect of a particular scene. Various lighting techniques were used including a spotlight. A spotlight makes you focus on one particular part of the stage where usually a scene is being acted. A spotlight can add tension and increased dramatic effect to a scene, for example when soliloquies are used. An additional lighting method used was to flash bright lights at the audience to illustrate a scene change. This was very effective as afterwards a new scene was taking place. As well as lighting techniques, the props used were very successful in making the scene more exciting and attention grabbing. One prop used was a counterfeit electric chair. In this scene the main character was being tortured using the electric chair. The smoke and sounds the chair was making made the scene even more dramatic and made you sympathise with him even more. The main characters included a man named Winston, and a woman called Julia who has already had already a couple of illegal love affairs. Both characters were deprived of their rights and wanted the same thing, freedom.

Disaster framework

This paper discusses the importance of national framework for disaster management to the managers involved. It also describes how the national framework is based and implemented at all levels of government. The framework is an essential document to managers because it gives them the guidelines, structures and procedures by which they can adopt at given level and situation.IMPORTANCE OF NATIONAL DISASTE FRAMEWORKThe National Response Framework (NRF) is a guide in which the nation uses to conduct response to hazards within a defined structure and which aligns the roles and responsibilities of government management levels, private sector organizations and Non Governmental organizations. The NRF has an objective of managing hazards and incidents that may impact individuals and businesses (Homeland, 2008). The response initiated will be to quickly deal with saving of lives, protect property, and protect environment and provision of basic humanitarian needs (Homeland, 2008)The framework is a work document for leaders in all levels of government together with executives and leaders of private sector and NGOs. This is based on shared responsibilities that require commitment from federal government and lower level governmental heads to be able to plan for response incase of emergency needs. The NRF is composed of main document, emergency support function (ESF), support annexes, incident annexes and partner guides. The ESF involves resources and capabilities needed in order for the operations to succeed such as transport, firefighting services, and medical services (Homeland, 2008).Support annexes include needed resources on day to day operations such as finances, manpower, donations and coordination with private sector. Partner guides are essential in defining the role and actions of leaders engaged in the emergency operations. For effective response of an emergency need, the framework gives detailed account of the specificity of dealing with the emergency guided by the National Incident Management System (NIMS) which has standard commands and management structures essential in application during response operations.The NIMS calls for effective response using leaders’ capabilities, individuals and households. It teaches basic understanding of one’s roles and responsibilities. The NIMS guides leaders in designing plans, assessments and exercise at particular level, it also provides the needed resources and information collection. Each organization is able to define its roles and function within its area of operation and ensure efficiency (Homeland, 2008).The main levels in which the framework implements its response activities include local government, private sector/NGOs, states or territories and federal government. At lower level the local government’s leaders mobilize communities, NGOs and private sector to be engaged in arresting an incident within their area of operation. Leaders have a mandate to give leadership roles, p rotect and take care of the welfare of its people. The private sector on the other hand has a duty to protect and provide for its employees.While NGOs provide in depth knowledge, outreach services and support services (Homeland, 2008). The states have similar responsibilities but on larger scale than local governments. They have to coordinate private sector, NGOs and other assistance from other states, territories and tribal governments. The federal government is responsible for coordinating for resources under request of states governor. It has mandate to mobilize federal resources and federal capabilities under the leadership of secretary for homeland security (Homeland, 2008).The NIMS framework is designed in such way that it can be adapted at any level of government operations dealing with disaster. The framework also explains in detail the actions to be taken during the response activity. The framework has an enormous task of providing structures at national level where policie s and operational procedures are coordinated. These procedures can be implemented during operation because there is room for initiativeness and innovation. The aim is to accelerate the mechanisms for assessing the situation and reporting the incidents.The framework does erase the national coordination of response on large scale through presidential declaration. However, its activities remain in principle hence a more manageable and effective emergency response. (National Academies, 2007) The disaster response framework outlines the essential core part of its operation which defines the operational concepts duties and functions with an objective of protecting lives and property. This is based on five main principles for an effective response. These include ) Partnership engagement where leaders communicate to partners and vigorously support each other by setting up goals and capabilities together. The process thus emphasizes on need for progressive and continuous flow of information that will build on sustainable and improved service operation. Partnership will help the response unit to identify personnel, train them and acquire equipments for emergency operations in advance before the incident occurs.These will also help in effective coordination ((Homeland, 2008; Tierney, Lindell, & Perry, 2001) ) Response can also be based on particular tier. This is when management of emergency is specifically handled within the jurisdiction it arises i. e. by local leaders and communities depending on its magnitude (Homeland, 2008). c) The response must also adapt to change in its size of incident, scope of the incident and complexity of the incident hence the need for discipline and effective coordination of resources. d) The framework utilizes the understanding of unity and unified command in the process of on scene operations.These entail common application of effort and respect for the chain of command hence the use of Incident Command System and NIMS structural format . e) The act of readiness is emphasized in the framework which recommends that in order to have effective and successful operations, all individuals involved must be ready to participate and understand risks associated with the operation. This will therefore mean the leaders must establish good working relationships, train the communities on risk and safety measures and ensure effective application of the safety guidelines.The framework describes the roles and responsibilities of different level of government management giving the broad spectrum of understanding them as basis of separation of duties to eliminate cases of overlapping and duplication of roles. Understanding these roles help managers to be prepared for disaster response actions. These are †¢ Local government is responsible for mobilizing communities for a course of action led by its leaders that are supposed to offer guidance, resources, emergency management and policy, laws and budget adjustment necessary for dis aster response operation. Palen, Hiltz, & Liu, 2007; Homeland, 2008). †¢ Private sector and Non Governmental organization are called upon to provide and protect the welfare of its employees.Participate in planning, developing, collaborating and responding to emergency operations. The NGOs are resourceful in provision of services like identification of shelter and supplies location, provide food, shelter and clothing as well as provide information of victims who need help and coordinate assistance (Homeland, 2008). States, territories and other governments have a responsibility of supplementing and supporting the course of action taken by local governments through coordinating state resources, pass information to stakeholders and coordinate efforts from other neighboring states (Homeland, 2008). †¢ The federal government is responsible for coordinating emergency response from the national level. It is usually led by the president coordinated from the office of Homeland dome stic security.The office coordinates activities of other departmental organization affiliated to the emergency such as Incident management, FEMA, Law enforcement, National defence and support of civil authorities, international coordination, intelligence and federal department agencies (Homeland, 2008). The frame work thus gives details necessary for disaster managers to act when responding to disasters. These response actions include preparedness, response and recovery after the incident.In this case, preparedness involves issues like planning, organizing, training, equipping, exercising, evaluating and improving on the response initiatives based on the experiences learnt. Response deals with structural awareness, activation and availing of resources coordination and demobilization. Lastly the recovery plan will be put in place to meet the short term and long term needs for victims (Homeland, 2008). A disaster framework is helpful to managers because they give them the structures b y which they will implement national policies and operations at all levels. This is coordinated and integrated by the NIMS.The system emphasizes the need for managers to be conversant with planning which is essential in effective disaster response.CONCLUSIONTo sum up the national framework is important to disaster managers because it is designed in such way that they can be implemented at any level. The understanding of roles by leaders in a particular sector if significant in effective management of emergency . The national framework works through legal mechanisms that are coordinated at federal level and adopted at all levels of government management. Hence the need for cooperation and support between the public, government, private sector and NGOs

Profile of Demosthenes, the Greek Orator

Profile of Demosthenes, the Greek Orator Demosthenes, renowned as a great Greek orator and statesman, was born in 384 (or 383) B.C. He died in 322. Demosthenes father, also Demosthenes, was an Athenian citizen from the deme of Paeania who died when Demosthenes was seven. His mother was named Cleobule. Demosthenes Learns to Speak Publicly The first time Demosthenes made a speech in the public assembly was a disaster. Discouraged, he was fortunate to run into an actor who helped show him what he needed to do to make his speeches compelling. To perfect the technique, he set up a routine, which he followed for months until he had mastered oratory. Plutarch on the Self-Training of Demosthenes Hereupon he built himself a place to study in underground (which was still remaining in our time), and hither he would come constantly every day to form his action and to exercise his voice, and here he would continue, oftentimes without intermission, two or three months together, shaving one half of his head, that so for shame he might not go abroad, though he desired it ever so much. - Plutarchs Demosthenes Demosthenes as Speech Writer Demosthenes was a professional speech writer or logographer. Demosthenes wrote speeches against Athenians he believed guilty of corruption. His first Philippic was in 352 (it is named for the man Demosthenes opposed, Philip of Macedonia.) Aspects of Athenian Political Life Greek men of means were expected to contribute to the polis and so Demosthenes, who became active politically in c. 356 B.C., outfitted a trireme and, as choregus at Athens, he paid for a theatrical performance. Demosthenes also fought as a hoplite at the Battle of Chaeronea in 338. Demosthenes Gains Fame as an Orator Demosthenes became an official Athenian orator. As an  official orator, he warned against Philip  when the Macedonian king and father of Alexander the Great was beginning his conquest of Greece. Demosthenes three orations against Philip, known as the Philippics, were so bitter that today a severe speech denouncing someone is called a Philippic. Another writer of Philippics was Cicero, the Roman with whom Plutarch compares Demosthenes in Plutarchs Parallel Lives. There is also a fourth Philippic whose authenticity has been questioned. Death of Demosthenes Demosthenes troubles with the royal house of Macedon didnt end with Philips death. When Alexander insisted that the Athenian orators be delivered to him to be punished for treason, Demosthenes fled to a temple of Poseidon for sanctuary. A guard prevailed on him to come out. Realizing he was at the end of his rope, Demosthenes requested permission to write a letter. Permission was granted; the letter was written; then Demosthenes began to walk, quill pen in his mouth, to the door of the temple. He died before he reached it of a poison hed kept in his pen. Thats the story. Works Attributed to Demosthenes On the Accession of AlexanderAgainst AndrotionAgainst ApatouriusAgainst AphobusAgainst Aphobus 1Against Aphobus 2Against AristocratesAgainst Aristogiton 1Against Aristogiton 2Against Boeotus 1Against Boeotus 2Against CalliclesAgainst CallippusOn the ChersoneseAgainst CononOn the CrownAgainst DionysodorusErotic EssayAgainst EubulidesAgainst Evergus and MnesibulusExordiaOn the False EmbassyFuneral SpeechOn the HalonnesusAgainst LacritusAgainst LeocharesAgainst LeptinesLettersOn the Liberty of the RhodiansAgainst MacartatusAgainst MidiasAgainst Nausimachus and XenopeithesOn the Navy-BoardsAgainst NeaeraAgainst NicostratusAgainst OlympiodorusOlynthiac 1Olynthiac 2Olynthiac 3Against OntenorAgainst OntenorOn OrganizationAgainst PantaenetusOn the PeaceAgainst PhaenippusPhilips LetterReply to Philips LetterPhilippic 1Philippic 2Philippic 3Philippic 4Against PhormioFor PhormioAgainst PolyclesAgainst SpudiasAgainst Stephanus 1Against Stephanus 2Against TheocrinesAgainst TimocratesAgainst Timot heus On the Trierarchic CrownAgainst ZenothemisFor the Megalopolitans Available through The Internet Library.

Howard Gardner Multiple Intelligences Essays - Free Essays

Howard Gardner Multiple Intelligences Essays - Free Essays Howard Gardner Multiple Intelligences Educational Philosopher Essay Howard Gardner Howard Gardner introduced his theory of multiple intelligences in 1983. Multiple Intelligences is a theory about the brain that says human beings are born with a single intelligence, that cannot be changed, and is measurable by a psychologist. Gardner believes that that there is eight different intelligences in humans. Most intelligence tests nowadays test only one or two intelligences, usually language and logic. Six others according to Gardner are musical, spatial, bodily-kinesthetic, interpersonal, intrapersonal, and naturalist. Gardner believes that everyone acquires all eight of these intelligences, and through environment, genetics, and different experiences no two people have the same make up of intelligences. Because of these differences we need to look at educating students differently. We can either overlook these differences in our students and teach them all the same way, or realize that all students have different intellectual strengths and weaknesses, and factor these differences into the way we teach our students. Unfortunately in our schools if a student has an understanding of the intelligences language, and logic, than they will have no problem passing the kind of tests that are given in school, which in turn will make them feel that they are very smart. But another student who may have weaker language, and logic intelligences but is altogether just as intelligent as the other student, will never be able to pass the tests required in our schools. And in turn these students will grow up feeling as if they are not smart, when in fact they can be extremely intelligent. Some students may have a better understanding of subjects if only they were taught to use any other of their intelligences to understand a particular subject. Students and educators need to figure out how a particular mind works, for them to better learn and understand. If a student at an early age feels that they are not as smart as the other students, it will affect them for their whole lives. They will feel differently about themselves, and school. This will also cause a low self-esteem which will hurt them, and keep them from reaching their full potential. Gardner believes that a student first needs to try to improve their language, and logic intelligences, but if they cant they should know that they still have the ability to learn, and should try using many of their other intelligences. Basically educators and students need to realize that no two people think the same way, and need to modify the curriculum to help every student learn and understand. Gardner believes that elementary school should not be a time of strict, disciplined learning, but a time to teach the joy of learning. Young children need to learn the differences between, opinions, beliefs, and evidence, and this will carry them throughout the later education years. I think that in our schools we have some programs like classes for gifted students, and classes for slower students. But when it comes down to it everyone is taught the same material in the same way, and is everyone is expected to pass the same test. I think that seeing what Gardner believes in our classrooms today would be encouraging, and wonderful. But I also think that realistically it would be very difficult to be carried out in all of our schools. But when it comes down to it we as a nation need to realize that our children are the future of our country. And that we should by any means possible encourage them, and stimulate them to learn and think, so that they in turn love education, and feel confident about themselves.

McDonald's Assignment Example | Topics and Well Written Essays - 1000 words

McDonald's - Assignment Example They have done an appropriate marketing mix strategy over the product, price, place and promotion in order to satisfaction of customers. The promotional activities may have attracted but delivering according to the advertisings is the most critical part of a company. McDonald’s has created a strong brand value by keeping their brand promises. The quick service, get-up of outlets, product quality has kept the things simple for the organization. People choose McDonald’s for several reasons like corporate meeting, family and friends get together, celebrating birthday parties and many more (Schroff and Tresnowski, 2012, p. 113). They had some issues related with health as the maximum Mac food products are junk food that affects human health. McDonalds has efficiently overcome the problems by introducing the health food items like salads and many more vegetarian items in its menu card. Now-a-days people perceive that burger means the Big Mac burger of McDonalds as the compan y has efficiently drawn the brand promises in customers’ mind. Brand Personality A set of human individuality that is qualified to a brand name is known as brand personality. There are five different traits which measures brand personality such as excitement, sincerity, competence, sophistication and ruggedness. The study will help to reveal McDonald’s different traits of brand personality. The positive brand personality helps the company to increase the customer base and core competency of company. McDonald’s is the fast food giant globally. McDonald’s has the supportive which will favor differentiation. Since long time it is the number one brand within the fast food industry due to the strong dimension of excitement and competence. The massive brand image has impacted on customer’s perception and the favorable competitive traits among all the competitors like Wendy’s and Burger King Increases the br4and personality globally. Compared to th e competitors the sales-promotion and advertising strategy has emphasized the youthfulness and action. These efficient efforts evoked the McDonald’s to a higher sense of excitement among the loyal customers. Seeing these competitive traits competitor like burger king has tried to implement the strategies in order to gain the similar brand personality. Brand Values The mission of McDonald’s is to make the Mac outlets as the peoples’ favorite place for having foods. In order to meet with mission statement every organization has to create effective values in customer’s mind. McDonald’s brand value can be finding in their business operation. McDonald’s provides high quality of food in healthy environment in order to satisfy their customers. According to the business policy of McDonald’s the customers are the reason for company existence (Scholosser, 2012, p. 225). Therefore they provide quality service to each and every time. The business model of them depicted by three-legged stool that of owner, supplier and employees. McDonald’s believes that these are the foundation and in order to operate successfully it is vital to balancing the interest of these three groups. The company does its business practices by strong ethical model and they contribute in social welfare activities. Moreover, the corporate social responsibility like zero solid waste, water and plastic recycle has increases the moral and ethical value of brand. The social welfare program such as